The Maldives Marketing and Public Relations Corporation (MMPRC) has entered into a strategic partnership with Booking.com to elevate the Maldives as a leading global destination for tourists. The agreement, which leverages Booking.com's international marketing resources, aims to highlight the natural beauty, rich culture, and diverse tourism experiences that the Maldives offers to travelers worldwide.
As part of this partnership, MMPRC and Booking.com will collaborate on various marketing campaigns designed to increase tourist arrivals in the Maldives. This collaboration will focus on utilizing Booking.com's extensive global reach to showcase the islands through innovative digital marketing strategies. The two organizations will also work together to promote sustainable tourism practices in line with MMPRC's mission to ensure the long-term preservation of the Maldives’ environment and culture.
The agreement sets a framework for several joint initiatives, including workshops for local tourism service providers. These workshops will aim to enhance the skills of those working in the industry, particularly by offering supply chain optimization training for both MMPRC staff and key stakeholders within the tourism sector. Booking.com will also share valuable travel trend insights, which will help MMPRC and local tourism businesses adapt to the latest traveler preferences and behaviors.
Ibrahim Shiuriy, CEO and Managing Director of MMPRC, expressed confidence that this partnership will significantly contribute to the growth of the Maldivian tourism industry. “By leveraging Booking.com’s extensive network and advanced digital marketing capabilities, we aim to increase the number of tourists visiting the Maldives while promoting the destination as a sustainable, high-quality travel option,” said Shiuriy.
Santosh Kumar, the Country Manager for Booking.com in India, Sri Lanka, Maldives, and Indonesia, shared his excitement about the collaboration, emphasizing Booking.com's commitment to showcasing the Maldives to a global audience. “It is a pleasure to support the Maldivian tourism industry through training and skill-building initiatives for local accommodation providers. We believe that this partnership will help ensure the long-term sustainability of the Maldives as a top tourist destination," he remarked.
MMPRC has long been focused on expanding the reach of Maldivian tourism, and the results of its ongoing efforts are becoming increasingly visible. With the help of Booking.com, MMPRC aims to not only drive more tourists to the Maldives but also ensure that the destination continues to thrive in a competitive global market.