Visit Maldives Corporation (VMC) has launched a joint marketing campaign with leading UK tour operator Gold Medal to strengthen the Maldives' position as a preferred holiday destination among British travellers.
The campaign, which will run until 31 July, aims to establish direct engagement with travel agents and retail travel networks across the United Kingdom, with the goal of increasing visitor arrivals from the market.
According to VMC, the campaign is being implemented in two phases.
The first phase focuses on commercial activities targeting the Indian Ocean travel market. As part of these efforts, promotional advertisements showcasing the Maldives will be displayed in major retail outlets across the UK, while the destination will also be featured in prominent travel publications.
The campaign includes a range of digital marketing activities, including dedicated landing pages, social media promotions and targeted email campaigns reaching more than 1,000 travel agents.
In addition, specialised training programmes are being conducted for call centre staff to ensure they are equipped to provide comprehensive information about the Maldives to prospective travellers.
The second phase of the campaign is aimed at promoting the Maldives' luxury tourism sector and supporting long-term growth in the market.
Key initiatives include placing Maldives promotional brochures in high-end travel agencies across the UK for a period of one year and launching a dedicated website focused on luxury travel experiences in the Maldives.
A reward programme has also been introduced to encourage travel agents to secure bookings to the destination.
Visit Maldives has launched a joint marketing campaign with leading UK tour operator Gold Medal to strengthen the Maldives' position as a preferred holiday destination among British travellers.
The campaign, which will run until 31 July, aims to establish direct engagement with travel agents and retail travel networks across the United Kingdom, with the goal of increasing visitor arrivals from the market.
According to Visit Maldives, the campaign is being implemented in two phases.
The first phase focuses on commercial activities targeting the Indian Ocean travel market. As part of these efforts, promotional advertisements showcasing the Maldives will be displayed in major retail outlets across the UK, while the destination will also be featured in prominent travel publications.
The campaign includes a range of digital marketing activities, including dedicated landing pages, social media promotions and targeted email campaigns reaching more than 1,000 travel agents.
In addition, specialised training programmes are being conducted for call centre staff to ensure they are equipped to provide comprehensive information about the Maldives to prospective travellers.
The second phase of the campaign is aimed at promoting the Maldives' luxury tourism sector and supporting long-term growth in the market.
Key initiatives include placing Maldives promotional brochures in high-end travel agencies across the UK for a period of one year and launching a dedicated website focused on luxury travel experiences in the Maldives.
A reward programme has also been introduced to encourage travel agents to secure bookings to the destination.
VMC noted that the United Kingdom remains one of the country's most important tourism markets and currently ranks as the third-largest source market for visitor arrivals.
More than 83,000 tourists from the UK have visited the Maldives so far this year.
VMC expressed confidence that the campaign will further enhance the destination's visibility in the UK market and contribute to increased bookings and visitor arrivals in the coming months. noted that the United Kingdom remains one of the country's most important tourism markets and currently ranks as the third-largest source market for visitor arrivals.
More than 83,000 tourists from the UK have visited the Maldives so far this year.
VMC expressed confidence that the campaign will further enhance the destination's visibility in the UK market and contribute to increased bookings and visitor arrivals in the coming months.