Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has kicked off a hybrid marketing campaign with Cozmo Travel to promote the Maldives in Qatar and the Middle East.
MMPRC said the aim of the campaign is to promote the unique geographical features of the Maldives, the luxurious services, products and unique experiences awaiting tourists in the Maldives.
The campaign will be conducted from January to March 2023, with online and offline activities conducted in order to further promote the Sunny Side of Life in Qatar and the Middle East.
Under the campaign, posts related to the Maldives are being circulated to the Qatari and the wider Middle Eastern market through Cozmo Travel’s website, google display network and YouTube. Information on the destination is also being sent to Cozmo Travel’s database via SMS and emails, and advertisements of the Maldives will be posted on screens at retail outlets of the company in Qatar and other Middle Eastern countries. The campaign is estimated to accumulate over 1.1 million impressions.
Cozmo Travel is a travel management company catering to independent and corporate travellers, selling ready-made packages and customised journeys. They have over 73 branches across the Middle East and India.