The Maldives has officially launched its promotional campaign at the first major travel trade fair of the year, FITUR 2025. Held annually in Madrid, Spain, FITUR is one of the largest and most influential events in the global tourism industry. The fair attracts tourism professionals and key players from international markets, including inbound and outbound sectors from Latin America and beyond.
This year, the Maldives Marketing and Public Relations Corporation (MMPRC) is leading the country's participation at the event, joined by 25 partners from the Maldivian tourism industry. FITUR 2025, which runs until January 26, is an essential platform for promoting the Maldives’ tourism offerings, strengthening its brand presence in Spain and throughout Europe.
According to MMPRC, participating in FITUR is a strategic move to establish valuable connections with key travel agents from Europe and Latin America, allowing them to showcase the country's diverse tourism experiences. The Maldives stand at the fair highlights the nation's luxury, romance, adventure, cultural, and sustainable tourism offerings. Visitors are invited to explore the variety of services available in the Maldives and indulge in authentic Maldivian cuisine, enhancing their experience at the stand.
In addition to live interactions, the stand features engaging videos showcasing the Maldives' iconic experiences and natural beauty. As an added incentive, Ita Holidays is sponsoring a raffle draw, giving attendees the chance to win a free holiday to the Maldives.
MMPRC emphasized that the fair also serves as an important opportunity for individual properties in the Maldives' tourism sector to display new products and unique experiences to an international audience. The Maldives' participation in FITUR 2025 underlines the nation’s commitment to promoting sustainable tourism and connecting with global travelers seeking diverse and enriching experiences.