Maldives Marketing and PR Corporation (MMPRC) said the country's tourism would be promoted in 14 different international fairs this year.
Acting Managing Director of MMPRC, Haris Mohamed told Avas that Maldives would not only target fairs this year, but would give emphasis to other special events. He noted that a special interest will be given to promoting the Maldives online.
The Tourism Ministry said the fairs were handpicked with specific aspects in mind to promote the Maldives.
Under the differences made from previous attempts to promote the Maldives, MMPRC revealed that online marketing will play a huge role this year. The Visit Maldives website has been relaunched after a complete revamp, with the website now being available in 15 different languages.