Maldives Marketing and Public Relations Corporation (MMPRC) initiates new visibility campaign in association with Travel Daily Media.
According to the top tourism promoter of the island nation, the new campaign is set to increase the visibility for the Maldives in SEA market, with the initiative set from July until September 2022.
Travel Daily Media, the campaign’s partner, is an online platform “specialized in disseminating travel and hospitality industry news, opinion, and analysis for” travel and trade professionals.
The active subscriber bases of TDM extends to Asia, Europe, USA, the Middle-East, China and even India; with the platform’s audience made up of travel professionals across the industry with astute focuses on travel and tour agencies, hospitality, aviation, cruising, and even MICE and technology.
Furthermore, MMPRC is running the campaign to build high attention and visibility for the island nation while maintaining its brand presence.
Additional objectives of the campaign include raising brand awareness and representing the Maldives as a “top of the mind” destination in the SEA market.
The geographical uniqueness, as well as its current-held title of World’s Leading Destination will be put to good use under the initiative.
Articles relating to the island nation will run on the front page of Travel Daily Media and on its newsletter, with the addition of social media posts via Facebook page posts, and website advertisements.
The destination visibility promotion is made full circle with the inclusion of an exclusive interview of MMPRC, set to run on Travel Daily Media platforms during the campaign.
Marketing approaches include promoting the Maldives as one of the safest tourist destination choices for travelers, and the ultimate privacy and security assurance owing to the island nation’s unique geography.