Visit Maldives Corporation (VMC) has participated in a destination-focused business-to-business (B2B) networking event with ALLinTOO, one of Poland’s leading tourism workshops, on 22 to 23 October 2025 at Novotel Poznań Centrum, Poznań.
The two-day event provided a platform for Visit Maldives to engage directly with Polish travel agents, showcase the destination’s diverse offerings, and reinforce the Maldives’ position as a premier luxury and experiential travel destination.
Poland, an important market within Central and Eastern Europe, continued to show strong interest in the Maldives, complementing arrivals from neighbouring markets. By participating in this event, Visit Maldives aimed to sustain top-of-mind awareness among travel trade partners and create new opportunities to connect with agents and buyers, further promoting the Maldives brand across the region.
The networking sessions brought together around 100 tour operators and included five key industry partners: Crossroads Maldives, Sun Ocean Pvt Ltd, Lets Go Maldives Pvt Ltd, Riu Atoll and Riu Palace Maldives, and Splendid Asia Pvt Ltd. The agenda featured the opening ceremony, two sessions of B2B meetings, lunch and dinner networking, a lucky draw and party on the first day, and a post-event trip in Poznań on the second day.
Ibrahim Shiuree, Managing Director and Chief Executive Officer of Visit Maldives Corporation said the event represented a significant step in maintaining the Maldives’ visibility in the Polish market. Engaging directly with travel trade professionals allowed VMC to showcase the Maldives’ distinctive offerings, from luxury resorts and wellness experiences to cultural and environmental highlights, he added. VMC’s aim was to build lasting partnerships that brought travellers closer to the destination and ensured the Maldives remained their preferred choice, he further noted.
The event was part of a broader strategy by VMC to strengthen relationships in Central and Eastern Europe, including initiatives such as the I AM MALDIVES - CEE Roadshow 2025. These efforts were designed to highlight the Maldives' unique travel experiences and drive arrivals across multiple market segments.
Through strategic engagement with travel agents and key partners, VMC continues to position the nation not only as a paradise of beauty but also as a destination of experiences, discovery, and lasting memories. By fostering connections, sharing insights, and promoting the Maldives' distinctive offerings, the initiative strengthened both the destination's visibility and its long-term appeal to travellers from Poland and beyond.