Visit Maldives Corporation (VMC), in partnership with the National Hotel and Guesthouse Association of Maldives (NGHAM), has announced the ‘I AM Maldives’ Roadshow 2025, a campaign designed to expand the nation’s presence in Poland, Romania, and the Czech Republic.
VMC said the initiative, organised with NGHAM, is intended to deepen business relationships, enhance destination visibility, and promote the Maldives as a preferred holiday choice for travellers across Central and Eastern Europe. The roadshow will be held in Warsaw on 17 November, Bucharest on 19 November, and Prague on 21 November, bringing together travel professionals, agencies, tour operators, and media representatives.
The programme will feature 26 exhibitors, including resorts, hotels, guesthouses, liveaboards, and travel agencies. It will showcase the Maldives’ hospitality, luxury experiences, community-led tourism initiatives, and diverse tourism products. Presentations, one-to-one meetings, and networking sessions will provide Maldivian stakeholders with direct access to partners in the region.
“The response from the Polish travel community has been exceptional,” said Abdulla Nasheed, President of NGHAM. “We’re seeing genuine enthusiasm for the authentic Maldivian experience, from our community-led tourism initiatives on local islands to our world-class resort offerings. This roadshow allows us to showcase the diversity of what the Maldives has to offer while building the personal connections that drive real business growth.”
“The ‘I AM Maldives’ Roadshow represents our strategic focus on emerging European markets that continue to show strong growth potential,” said Ibrahim Shiuree, CEO and Managing Director of VMC. “By strengthening partnerships and increasing awareness among regional travel trade partners, we aim to inspire more travellers from Poland, Romania, and the Czech Republic to experience the Maldives’ unique blend of natural beauty, culture, and luxury.”
The initiative supports VMC’s national tourism target of 2.3 million arrivals in 2025. As of 30 September, 86,860 visitors had arrived from Central and Eastern Europe, surpassing the 86,574 recorded during the same period in 2024, a sign of continued growth from the region.
Alongside market expansion, the roadshow will provide destination training, share the latest travel updates, and collect insights into traveller preferences to guide future marketing strategies.