Allied Insurance announced on Sunday that the community initiatives planned for this year will primarily focus on health and wellness.
Allied, which celebrated its 41st anniversary on Friday, reflected on its achievements in 2025 and outlined its strategic direction for 2026.
The insurance service said that looking ahead to 2026, the company is continuing to enhance products to better meet changing market trends, while remaining financially strong and supported by A-rated reinsurers, ensuring long-term stability and resilience.
Allied said it will also continue to prioritize high-impact corporate partnerships and active participation in strategic platforms where it is onboarded as a key partner, leveraging these engagements for innovative insurance solutions and business networking.
Meanwhile, the community initiatives in 2026 will primarily focus on health and wellness.
Allied plans to further reinforce its role as the Number One Trusted Insurer and Takaful Provider in protection, progress, and nation-building. It plans to place more emphasis on the private sector, particularly individuals and small and medium-sized enterprises, through the development of tailored Insurance solutions, and by enhancing the customer journey and by improving service quality, streamlining workflows, and strengthening overall client experience.
On Sunday, Allied unveiled its refined corporate logo’, reflecting the evolving brand while staying true to the identity. In line with this refresh, the company also refined and officially unveiled the Allied Takaful logo.
To mark its anniversary, Allied also announced a special 25 percent discount on Comprehensive Online Motor Insurance for motor bikes valid for the first 41 new policies, including Allied Takaful plans.
Among the key highlights of the day was the signing of a Memorandum of Understanding between Allied and the Maldives Police Service for the “Rakka” Road Safety Awareness Campaign 2026, reaffirming Allied’s commitment to road safety and community well-being since 2014. The agreement was signed by Commissioner of Police Ismail Naveen and Allied’a Managing Director Hussain Luwaiz.
In 2025, Allied successfully combining strong business growth with impactful community, sustainability, and corporate partnership initiatives. Key highlights of the year included DIVE40, an ocean awareness and marine conservation initiative; the “Rakka” Road Safety Campaign conducted in partnership with the Maldives Police Service; and the Allied Fest 2025 Series, held across major cities to promote financial awareness and family takaful plans, and the Allied Baiskalu Race, an event encouraging health and wellness within the community.
 During the year, the company further strengthened its presence through strategic partnerships across leading national and international platforms, including the South Asian Travel Awards (SATA), Travel Trade Maldives (TTM), Bizweek, CEO Summit, Maldives Tax Forum, Marine Industry Forum, Maldives Construction Industry Forum, Maldives Marine Expo and Maldives Living Expo.
In 2025, Allied achieved a historical milestone, with an increase in revenue and a continued leadership position in the market compared to the previous year. In addition, Allied continued to lead the market with a high share. Throughout the year, Allied’s existing products were enhanced to align with market dynamics and meet the requirements of new and emerging clients.
On the 10th Anniversary of Allied Islamic Window, Ayady Takaful was rebranded to Allied Takaful. Allied Takaful was also honored with the prestigious title of Takaful Window/Unit of the Decade (2016-2025) at the IFFSA Awards and was honored the GIFA Excellence Award (Takaful) 2025 by GIFA (Global Islamic and Financing Award).