The Maldives is being showcased at the 19th Annual East Mediterranean International Tourism and Travel fair held from 22 – 25 January 2015 in Tuyap International Exhibition Center, Istanbul, Turkey. The Maldivian delegation consisting of 17 companies is headed by Hussain Lirar, the Deputy Minister of Tourism.
EMITT is Europe’s 6th largest tourism exhibition and one of the most significant exhibitions in the world, with over 4,500 professionals from the tourism sector, including the world largest tourism companies to showcase the latest world tourism destinations through governmental organizations, airlines and travel agencies, banking institutions and investors as well as international exhibitors belonging to a number of travel agencies from Europe and North America, Asia and the Arab countries.
Last year 136,730 public and trade visitors attended the fair. Organizers of EMITT estimate this year’s fair will achieve much broader attendance compared to the previous years.
The first two days of the fair are exclusively for the travel professionals and open to the public and online invitees during the last two days.
This year at EMITT, Maldives won an astounding award, for being the most active stand at the fair. This award was presented by the organizers of EMITT.
In addition to participation at the fair, a Maldives networking evening was held on 23 January; in Istanbul which was attended by more than 100 tour operators from different cities of Turkey.
The prize of the raffle draw held during the event was sponsored by Anantara Maldives, Crown and Champa Resorts and Intour Maldives. Winners’ of the raffle draw received a holiday package in Maldives. This event provided the ideal platform for partners from Maldives to establish direct contact with the travel trade partners from Turkey thus providing up to date information about Maldives and establishing business contacts.
Participation in both events enhanced relations with the Turkish travel and trade market creating opportunities for inbound tourism sector which in turn lead to increasing the number of arrivals from Turkey. Turkey is a very important market to Maldives in terms of the potentiality. With a stable economy the forecast for the outbound travel from the market is very much positive.
In terms of market share Turkey is a relatively small market to Maldives, From January to November 2014, 7,973 Turkish tourists visited Maldives. However with the favorable market conditions and good connectivity established by Turkish Airlines there is huge potentiality for growth.