In partnership with Liverpool Football Club, Maldives Marketing and PR Corporation (MMPRC) has launched a campaign to showcase the beauty of the Maldives on taxis across Dubai.
The campaign officially launched by the Minister of Tourism and Environment, Thoriq Ibrahim is aimed at boosting Maldives’ visibility at the ongoing Arab Travel Market (ATM).
The 200 branded taxis will feature stunning imagery of the Maldives and captivating messaging, ensuring a high impact across Dubai’s most prominent areas.
The campaign will run for one month, MMPRC said, adding that it will promote Maldives’ tourism in the Middle East and the United Arab Emirates (UAE).
The Maldives is participating in the ATM as the flagship country this year, with 235 delegates from 110 companies representing the Maldives.
As the Middle East’s leading international travel and tourism marketplace, ATM provides a global stage for inbound and outbound professionals to present their products and services to influential buyers and create long-term partnerships. Throughout the four-day event, attendees can network, share insights, and gain new perspectives by engaging with top industry experts and innovative entrepreneurs driving change in the travel industry.
MMPRC in January conducted a similar campaign in Berlin, Germany to coincide with the ITB Berlin fair.