The Maldives Marketing and Public Relations Corporation (MMPRC) has named Bollywood star Katrina Kaif as the global brand ambassador for its "Sunny Side of Life" campaign, aimed at promoting Maldives tourism worldwide. The partnership seeks to attract more visitors to experience the Maldives’ pristine natural beauty, vibrant marine life, and exclusive luxury offerings.
Katrina, one of Bollywood’s most celebrated actresses, expressed her excitement about the role, stating, “The Maldives is a symbol of luxury and natural beauty. Being chosen as the ambassador for Sunny Side of Life is a great honor for me.” Known for her success in the film industry as well as her ventures in fashion and beauty, Katrina also runs her own makeup brand, adding to her influence as a global icon.
Ibrahim Shiury, CEO and Managing Director of Visit Maldives, welcomed Katrina to the role, saying, “We are thrilled to appoint such an influential star as our global brand ambassador.” He highlighted that her prominence is expected to elevate the Maldives’ appeal as a premier travel destination.
The announcement coincides with the launch of the Summer Sale campaign, which will feature exclusive offers and attractive deals at luxury resorts, boutique guesthouses, and premium accommodations across the Maldives. The campaign will target major global markets, including the United Kingdom, Russia and CIS, the DACH region, Italy, Poland, Spain, and India. These initiatives are tailored to attract tourists seeking to visit during the warm season, showcasing the Maldives’ diverse hospitality offerings.
Katrina’s appointment as ambassador is expected to amplify the Maldives’ global tourism campaign, drawing attention to its unparalleled beauty and luxury experiences through her international appeal.