Liverpool FC has officially partnered with Maldives as its tourist destination partner, marking a major milestone in destination branding and sports tourism for the island nation.
Maldives Marketing and Public Relations Corporation (MMPRC) announced that this high-impact strategic partnership will elevate Maldives’ global visibility, attracting tourists from various countries and bringing significant benefits to the tourism sector and economy.
The official announcement will take place on April 2, during the highly anticipated Premier League match between Liverpool FC and Everton.
During this game, LED boards at Anfield Stadium will showcase visuals of the partnership, promoting Maldives as a premier travel destination.
Visit Maldives is thrilled to announce that we are the official tourist destination partner for Liverpool FC! ????⚽️ Get ready to experience the perfect blend of tropical paradise and world-class football, creating unforgettable moments for fans around the globe! ????✨ pic.twitter.com/K76zmlwJpr— Visit Maldives (@visitmaldives) March 13, 2025
Key highlights of the partnership:
- Maldives tourism branding will be displayed during Premier League home matches, in LFC’s official publications, and across billboards targeting key European markets.
- With Liverpool FC’s 205 million global followers, 211 million seasonal TV audience, and 53 million social media followers, MMPRC aims to attract a large segment of this fanbase to Maldives.
- MMPRC anticipates that this partnership will generate over 100,000 additional tourist arrivals this year and contribute more than USD 100 million in tourism revenue.
- The club will establish an academy in Maldives, promoting grassroots football and strengthening the country’s sports tourism industry.
- Fan zones and activations will be integrated into Visit Maldives fairs, roadshows, and events.
- LFC legends and digital campaigns will increase awareness and boost promotion and travel bookings.
MMPRC estimates that the partnership’s media exposure will exceed 397 million per season, generating more than USD 17 million in media value.
MMPRC CEO Ibrahim Shiuree expressed excitement about the collaboration and stated that through the partnership, MMPRC aims to encourage millions of fans to experience Maldives as a destination where dreams come true.
By leveraging Liverpool FC’s global influence, Visit Maldives seeks to connect with millions of football enthusiasts worldwide, inspiring them to choose Maldives for their next vacation.