The Visit Maldives Corporation (VMC) has launched a month-long joint digital marketing campaign aimed at increasing destination visibility, strengthening online engagement and driving targeted traffic from the Russian market to official Maldives tourism channels. 
The campaign is being delivered in collaboration with Maldiviana, a long-established Maldives and Russia-based travel and tourism operator that has been operating since 1994, with offices in Male’ and Moscow. With nearly three decades of experience in the market, Maldiviana has developed strong expertise in promoting Maldives holidays, luxury travel, resort stays, safari cruises, diving experiences and tailored travel services for Russian-speaking travellers.
VMC said the company’s established presence and deep understanding of traveller preferences in Russia make it a valuable partner in strengthening destination visibility, enhancing engagement and sustaining demand for the Maldives within this key source market.
The campaign aims to promote the Maldives as a preferred holiday destination in the Russian market through targeted digital visibility, destination storytelling, and online advertising. The campaign is designed to maximise market reach and engagement through a comprehensive digital approach, generating awareness, stimulating travel intent, and supporting booking conversions.
Through carefully curated content and targeted promotional activities, the campaign showcases the Maldives’ unique luxury, leisure, and experiential travel offerings to a highly relevant audience, while reinforcing the Maldives’ position as a preferred destination among Russian-speaking travellers. 
The campaign forms part of ongoing efforts to maintain visibility in the Russian market, which remains one of the Maldives’ key source markets. Russia is the second largest source market for the Maldives, contributing 13.4 percent of total arrivals with 112,718 tourists.