The Maldives Marketing and Public Relations Corporation (MMPRC) hosted a ‘Maldivian Night’ in Mumbai on Sunday evening, brining together over 100 high-profile guests, including over 20 Indian celebrities, influencers, and key media personalities.
The event was held at the Four Seasons Hotel Mumbai at the heels of the OTM Mumbai, India’s largest travel trade exhibition – a move that the MMPRC said was aimed at boosting Maldives’ presence in the Indian market.
MMPRC hosts a ‘Maldivian Night’ in Four Seasons Hotel Mumbai, India, on February 2, 2025. (Photo/MMPRC)
The ‘Maldivian Night’ featured an illustrious lineup of celebrities and influencers, including: Farah Khan, Mouni Roy, Fardeen Khan, Vihaan Samat, Angad Bedi, Mandana Karimi, Shreya Pilgaonkar, Shashank Sanghavi, Richi Shah, Ruchi Soni, Shifa Merchant, Rahul Jagtiani, Thomos Pascal, Monisha, Brinda Shah, Stephanie Timmins, Paresh, Salman Merchant, and many more.
Collectively, these influencers boast a staggering social media reach of over 200 million followers, providing MMPRC with a powerful platform to promote the destination across India.
According to MMPRC, many of these influencers are scheduled to visit the Maldives in the coming months as part of an extensive promotional campaign.
MMPRC hosts a ‘Maldivian Night’ in Four Seasons Hotel Mumbai, India, on February 2, 2025. (Photo/MMPRC)
With India consistently ranking as one of the top source markets for tourist arrivals to the Maldives, MMPRC said the initiative underscores the corporation’s commitment to deepening engagement with Indian travelers.
By leveraging the influence of celebrities and content creators, MMPRC seeks to highlight the Maldives as the ultimate holiday destination for Indian travelers, catering to luxury travelers, honeymooners, families, and adventure seekers alike.
MMPRC aims to boost arrivals from India to 300,000 this year and has multiple marketing initiatives planned to achieve the goal. This includes an upcoming Summer Campaign, collaborations with major Indian airlines, and partnerships with leading tour operators.
MMPRC hosts a ‘Maldivian Night’ in Four Seasons Hotel Mumbai, India, on February 2, 2025. (Photo/MMPRC)
"India is a vital market for Maldivian tourism, and we were excited to further strengthen our outreach through strategic collaborations with Indian influencers, airlines, and tour operators. The ‘Maldivian Night’ in Mumbai was a testament to our commitment to the Indian market, and we were confident that our 2025 campaigns would yield exceptional results," said Ibrahim Shiuree, the CEO and Managing Director of MMPRC.
MMPRC states that it remains dedicated to curating unique experiences and strengthening partnerships to sustain the upward growth trajectory of Indian arrivals.