Villa Hotels and Resorts has changed its name to Villa Resorts and rebranded its subsidiaries, Paradise Island and Sun Island.
Villa Resorts, owned by prominent businessman and Jumhooree Party (JP) leader Qasim Ibrahim, has rebranded Paradise Island and changed its concept and design to a nautical theme. The name has been changed to "Villa Nautica at Paradise."
Sun Island has been converted into a park concept and rebranded as "Villa Park at Sun Island." While the two resorts were rebranded on April 1, Villa is currently undergoing the rebranding of all its resorts.
Water Villa at Villa Nautica
According to Villa Resorts' website, the company changed its name and rebranded in order to maintain the same style in all their resorts and to strengthen the brand's identity. Therefore, "Villa" has been included in the names of the rebranded resorts.
Villa Resort has also rebranded the Holiday Island Resort as Villa Haven. The resort will be rebranded during the last quarter of this year. In addition, Villa Resorts also operates Royal Island and Fun Island.
The company started resort operations in 1986. Currently, the company operates a total of five resorts, with two additional resorts being developed. Villa Resorts said it will rebrand the company and make further changes in the future to improve the services offered by the resorts.