In a significant development for the Maldivian tourism sector, the Bank of Maldives (BML) and Mastercard have jointly unveiled a cutting-edge 'Tourism Insight Data Platform' for Visit Maldives.
This initiative aims to provide tourism professionals with crucial insights into the preferences and behaviors of tourists.
According to BML, the platform will offer comprehensive information on tourists' priorities, including detailed data on their spending habits. This information is intended to empower businesses within the tourism sector to identify and capitalize on growth opportunities.
Today, in collaboration with Mastercard, we are proud to announce the launch of a cutting-edge Tourism Insight Data Platform for our valued tourism partner, Visit Maldives. ????️This platform is designed to empower key tourism stakeholders with deep, data-driven insights into… pic.twitter.com/A2IPWylLO3
— Bank of Maldives (@bankofmaldives) August 10, 2025
The bank further stated that the platform will enable them to gather the necessary data to enhance the overall tourist experience, particularly at every stage of their journey, and facilitate informed decision-making.
Visit Maldives, formerly known as the Maldives Marketing and Public Relations Corporation (MMPRC), plays a pivotal role in promoting Maldivian tourism in the global market.
Today, we're launching the Maldives Digital Partnership Program—a landmark initiative aimed at accelerating the nation’s digital transformation in collaboration with the Ministry of Homeland Security and Technology (@ncitmv) and Mastercard!This program is designed to support… pic.twitter.com/vxm7oTPNTY
— Bank of Maldives (@bankofmaldives) August 10, 2025
It is also noteworthy that on August 10, BML, NCIT, and Mastercard jointly launched a five-year program, under the Ministry of Home Affairs, to digitally modernize the country's digital ID and payment systems. This program, as stated by the bank, is designed to upgrade the nation's digital infrastructure and expand access to secure and efficient digital services.