Visit Maldives has launched ‘SeaSational Summer’ – a digital-led campaign to position the Maldives as the place to visit during the summer months, supported by visible events, experiences, and activities.
According to Visit Maldives, ‘SeaSational Summer’ is designed to bring together industry efforts under a single, credible seasonal banner, providing reassurance for travelers who increasingly seek proof that destinations are active, planned, and relevant at the time of travel.
Rather than promoting isolated offers or short-term activations, the campaign presents summer in the Maldives as a coordinated national season, supported by ongoing events, experiences, and destination-wide participation.
Studies on digital traveler behavior show that modern leisure travelers rely on repeated digital exposure, visible activity, and trusted official sources to determine travel timing.
Research indicates that social media and video platforms shape initial interest, while official destination channels play a critical role in validating seasonality, feasibility, and confidence, particularly for long-haul and shoulder-season travel.
According to Visit Maldives, ‘SeaSational Summer’ responds directly to these behaviors by building sustained digital momentum from February through August.
The approach combines high-reach digital storytelling, authoritative destination messaging, and the Visit Maldives Events Calendar, now branded under the SeaSational Summer framework.
The calendar functions as a credibility layer, signaling that summer travel to the Maldives is supported by a steady rhythm of events and activities across the destination.
As part of the campaign rollout, Visit Maldives’ global branding initiatives will now incorporate SeaSational Summer creative assets. This includes LED perimeter branding at Anfield Stadium, where the tourism board’s partnership with Liverpool FC will feature ‘SeaSational Summer’ branding during Sunday’s English Premier League match between Liverpool FC and Manchester City.
Visit Maldives emphasized that ‘SeaSational Summer’ is intended as an industry-wide platform and encourages tourism partners to actively collaborate.
The board invited industry stakeholders to contribute by submitting events and experiences to the Visit Maldives Events Calendar, and engage in content collaborations that support collective destination storytelling.
Visit Maldives stressed that visual content, including images and videos, will play a key role in enabling amplification across Visit Maldives’ digital platforms.
By grounding summer travel promotion in research-led strategy and coordinated industry participation, ‘SeaSational Summer’ aims to strengthen confidence in summer and late-summer travel to the Maldives, while reinforcing the destination’s position as active, relevant, and compelling throughout the year.