Sony Corporation has reported of the company making loss in the recent quarter، as their consolidated operating loss rounds up to $785 million compared to their operating profit of $124 million the same quarter last year.
Sony’s Xperia Smartphone model
In their quarterly based Financial statement، the company highlighted an increase in sales of $17.45 billion ( up 7.2% on yearly basis) that comes off from their gaming consoles and image sensor business. However they took a hit after the company’s parting off with its computer business.
The operating loss Sony Corporation had hit is actually less than what market analysts had expected and the deterioration in operating profits come from the impairment charge tune of $1.6 billion from the newly formed Mobile Communications segment which cut off its ties from the computer business.
Furthormore، the unit showed an increase in sale but had to topple a massive operating loss، with Sony shipping 9.9 billion Smartphone units this year which is low compared to the same quarter last year which the company had sold 10 billion units and the company had decrease their predcition from 43 million to 41 million sales this year which is still 2 bars above the 39 million they sold last year.
Sony’s outgoing CFO confirms they will be pulling their handsets off China market where locals like Xiaomi are popular and the incoming head of Sony will focus on improving their ties with carriers.
Sony’s gaming division has been enjoying the reap of good profit so far، with a $2.8 million in profit (83.2% year-to-year) with a margin of $200 million in operating profits where the company had made a loss previous year the same period. Sony increased their lead in the console business against their rival Microsoft، with the company selling 3.3 million PlayStation 4 units.
Sony’s famous gaming console PlayStation 4، which easily beat out rival Microsoft during elapsed quarters this year.
The company’s image sensor division posted a sales revenue of $2.3 billion and made $271 million as operating profits، which comes from the spike in demand for mobile phone cameras. Sony Cameras brought in an0ther $1.6 billion in revenue and making $184 million in operating profits. This division will be shifting their sales away from low-end cameras towards value added models and will drop their digital camera sales units.
Sony’s TV segment made a whopping $2.6 billion in revenue and a $73 million in operating profits (recovering from loss). The TV division practiced a dropping in the average selling price in units with a shift towards high-end models.