The Visit Maldives Corporation (VMC) has participated in the Eurasia Tourism and Health Expo in Istanbul, Türkiye. Organised in collaboration with the Maldivian Embassy in Türkiye, the expo forms part of VMC’s efforts to promote the Maldives in the Central Asian region.
The event provides an opportunity for international companies in the tourism industry to share and promote wellness tourism-related opportunities. The expo brings together businesses, industry experts and stakeholders from more than 100 countries.
The Maldives’ participation focuses on showcasing the country’s world-class hospitality, natural healing environments, and diverse wellness offerings. Visitors to the stand can explore the Maldives’ luxury resorts, spa and wellbeing facilities, nature-based therapies, and the unique ocean surroundings that support restorative travel experiences.
VMC’s Managing Director Ibrahim Shiuree said the expo represents an important market for wellness-related tourism. Noting that Türkiye is a key market with growing interest in wellness, medical, and experiential travel, he said the expo gives the opportunity to promote the Maldives as more than a luxury leisure destination.