Maldives Marketing and Public Relations Corporation (MMPRC) has kicked off an outdoor advertising campaign with Mediamond in Italy to increase brand presence for the Maldives.
The joint campaign between MMPRC and Mediamond will be held in two phases, for three weeks in December this year and one week in January next year.
Mediamond is Italy's leading editorial content digital sales house thanks to the joint strength of Mediaset, the first Italian media group, and Mondadori, the leading magazine publishing house. Their portfolio consists of over 70 media brands among the most important on the Italian scene, names known and loved by the public, able to naturally intertwine the products with the editorial fabric and to emphasize the affinities and values that the products represent. They have leading numbers in print, web, mobile, radio and digital out of the home to ensure the visibility necessary to make advertising effective.
The campaign, jointly conducted by MMPRC and Mediamond, targets to further promote the Maldives as a safe haven, increase brand presence and a greater degree of affinity with the Maldives amongst Italians, in order to re-establish the Maldives as top of mind destination as they book winter holidays. To achieve this digital advertising of the Maldives will be displayed in six strategic areas in Milan.
This campaign is held in line with the marketing strategy for the Italian market, aiming to promote the destination as a safe haven for Italian tourists.