Visit Maldives has launched a new destination marketing campaign in association with Italy’s largest travel agency brand Bluvacanze and Vivere & Viaggiare.
According to the destination promoter of Maldives, the destination marketing campaign will run until the end of March 2022.
Moreover, the travel brand represents over 320 travel agencies with over 600 points of sale across Italy and has been active in the market for 40 years. The Vivere & Viaggiare with Bluvacanze are known as one of the biggest and most important names in the Italian tourism.
The travel brand also owns other prolific brands such as Blunet, the Tour Operator Going and Cisalpina Tours.
Furthermore, the campaign involves business-to-business and business-to-consumer promotional activities using email marketing, digital communication, social media posts and webinars for Italian travel and trade businesses and tourists.
Activities in the campaign involve social media posts and videos that will be published or posted on the three pages of the Group which has over 90,000 followers and product newsletter that will be distributed to 600 tour operators, along with a training webinar for 50 travel agents.
In addition to this, Maldives will be displayed on the landing page of Bluvacanze website for a year and banners along with leaflets of the country will be on “Gocce di viaggio”; a dedicated website for honeymooners and couples alike.