The Maldives Marketing and Public Relations Corporation (MMPRC), operating under the Visit Maldives brand, has officially appointed Bollywood superstar and lifestyle icon Katrina Kaif as its Global Brand Ambassador. The collaboration aligns with Visit Maldives' Summer Sale Campaign, an initiative aimed at drawing travellers to the archipelago's renowned natural beauty, diverse marine ecosystems, and luxurious accommodations.
Kaif's career has established her as one of the most influential figures in cinema and entrepreneurship. With a portfolio spanning blockbuster films and numerous accolades, she has made substantial contributions to Indian cinema. Her influence extends beyond the screen, where she has redefined women's leadership in business. Among her distinctions, she holds the prestigious Forbes Icon of Excellence honour, further cementing her reputation in both entertainment and commerce. MMPRC has also recognised her status as one of Bollywood's highest-paid stars and among its most widely celebrated female artists.
Speaking on her new role, Kaif remarked, "The Maldives represents the pinnacle of luxury and natural beauty—a place where elegance meets tranquillity. I'm honoured to be chosen as the face of the Sunny Side of Life. This collaboration is about bringing the finest travel experiences to global audiences, and I’m excited to help people around the world discover the unique charm and world-class offerings of this extraordinary destination." She reiterated her commitment to showcasing the Maldives' distinct appeal and reinforcing its status as a premier global destination.
MMPRC CEO and Managing Director Ibrahim Shiuree welcomed Kaif to her new role, highlighting her vibrant personality and strong connection with audiences worldwide. He stated, "We are thrilled to welcome Katrina as our global brand ambassador. Her vibrant personality and strong connection with audiences worldwide make her a perfect representative for the Sunny Side of Life, the World's Leading Destination for the past five consecutive years, especially as we initiate our Summer Sale push in key global markets." He further noted that Kaif's extensive reach and engagement with her followers make her an ideal advocate for the Maldives, which has consistently retained its position as the world's leading tourism destination.
Kaif's ambassadorship bolsters the ongoing Summer Sale Campaign, which features exclusive promotions and travel packages across various accommodations, including luxury resorts, boutique guesthouses, and family-friendly properties. Targeting key global markets, including the United Kingdom, Russia and the Commonwealth of Independent States (CIS), the DACH region (Germany, Austria, Switzerland), Italy, Poland, Spain, and India, the campaign aims to strengthen the Maldives' international profile while driving substantial bookings for summer 2025 and beyond.
Her association with the Maldives extends beyond this latest collaboration. Over the years, she has visited the islands for both leisure and professional engagements, including filming 'Yeh Ladki', a song from the 2005 Bollywood film 'Maine Pyaar Kyun Kiya?', at a Maldivian resort alongside Salman Khan.