Under the visionary leadership of Sun Siyam, Sun Travels is preparing a strategic expansion beyond the Maldives, aligning its refreshed brand with new international markets and a digitally driven partner experience.
At the rebranding ceremony held at Sun Siyam Olhuveli on Thursday evening, Deepak Booneady, Chief Executive Officer of Sun Siyam Resorts, outlined the company’s direction and unveiled Sun Travels’ upgraded digital platform to enhance partner service.
From the Sun Travels rebranding event on November 27, 2025. (Sun Photo: Mohammed Afwan)
“Our new brand identity represents Sun Travels that is modern, focused, and ready for the new digital era. With our new platform, we are strengthening the way we work, offering faster responses, stronger connectivity, and a smooth experience to all our partners", Deepak Booneady said.
Deepak Booneady, Chief Executive Officer of Sun Siyam Resorts speaks at the Sun Travels rebranding event on November 27, 2025. (Sun Photo: Mohammed Afwan)
“Beyond design and technology, what matters most is our direction. We aim to create new opportunities, open to new markets, and open to the new world and new destinations. We are ready to open new destinationsSri Lanka, Mauritius, Seychelles, Bali, Thailand, Zanzibar, Africa and beyondwhile continuing to support the Maldives as one of the most trusted destinations”, Deepak Booneady said.
Sun Siyam Group Chairman and Managing Director Ahmed Siyam Mohamed arrives at the Sun Travels rebranding event on November 27, 2025. (Sun Photo/Mohamed Afwan)
Expansion strategy and digital pivot
New markets: Sri Lanka, Mauritius, Seychelles, Bali, Thailand, Zanzibar, and regions across Africa.
Digital-first platform: Built to deliver faster responses, stronger connectivity, and a smoother experience for partners.
Maldives focus: Continued commitment to positioning the Maldives as a trusted, high-value destination.
Founded in 1990 as a travel agency and tour operator focused on inbound tourism, Sun Travels has grown from a small business into one of the Maldives’ most advanced tourism companies, forging strong relationships with tour operators worldwide.
The expansion aligns with the Sun Siyam Group’s 35th anniversary and the recent rebranding of its resorts on September 1. The group operates five resorts in the MaldivesSiyam World, Sun Siyam Iru Fushi, Sun Siyam Vilu Reef, Sun Siyam Iru Veli, and Sun Siyam Olhuveliand Sun Siyam Pasikudah in Sri Lanka.